At Pockee Suite we use technology and data, to build business solutions that enable CPG Brands and Retailers reach their short and long- term objectives.
From Marketing to Sales and Analytics teams, Pockee Suite offers a range of services necessary for every CPG Brand and Retailer. Advanced technology methods and data analysis are the core of our services’ DNA.
Unique receipt scanning technology
Our receipt recognition method is based on advanced Optical Character Recognition (OCR) technology. Our system analyses each receipt and can be configured to extract any piece of data from the photo of a receipt, no matter how big or small. Our technology returns highly accurate results on products in customers’ basket, prices, retailers, stores, dates and totals.
Receipt scanning can be used to power activations based on consumers shopping behavior, such as contests and instant sweepstakes, or to collect sales data in order evaluate one brand’s promo effectiveness.
Direct integration with retailers zeroing fraud and bad data
Our direct integration with key retailers in Greece helps us seamlessly validate transactions across a retail network. This process is zeroing fraud and bad data, as purchase validation is confirmed from retailers’ sales database. Use our direct integration platform to run activations with monetary benefit to the consumer (e.g. cashback coupons, moneyback campaigns), or to build product-based campaigns such as product satisfaction surveys.
The biggest cross retailer dataset
We daily collect more than 70.000 data points in our data warehouses.These range from promotions data in all food and non-food product categories, to dynamic receipts data from over 100.000 monthly active users.
Our promotional data are collected from 18 key retailers and e-shops, via field visits, digitization of retailer leaflets & ads and online crawling. Receipt data from consumers are collected from 15 different retailers and over 2.500 stores, around Greece.
Advanced BI and Data Analysis capabilities
We go beyond raw data display, to convert quantitative data into qualitative insights. Using the latest data analysis tools & techniques, we define metrics that capture promotional strategy and promotions effectiveness.
Through a user-friendly platform, based on Power BI, our clients can get actionable insights in one click and combine these insights with other data sources.
Our services' principles
The way we collect, analyze and present all available data reflets the quality of our services.
Access to data and insights through an easy to use online platform. Smart filtering, BI reports, excel files, graphs, notifications and integration systems are part of all core services.
From promotions and pricing monitoring to shoppers’ basket activity analysis, data collected are based on are 3 principles: quality, accuracy, variety.
We are here to discuss all your needs, evaluate them thoroughly and find out the best service or customized solution that guarantees success.
Technology is the key for every service we provide. Automated processes, BI technology, advanced integration systems, OCR technology.
What people say
Pockee Market Intelligence
"With Pockee Market Intelligence, we could quickly access competitors' promotions, track their promotional strategy and build effective promotional plans. The data provided are rich and accurate."
Account manager at
Pockee Market Intelligence
"Really useful service to explain competition and built effective promotional plans based on actual data and insights. All data are organized at one platform. Excellent support."
Customer Marketing at
FROM THE BLOG