A first party Data & Analytics platform for FMCG companies and Retailers.
From Marketing to Sales, Insights and Analytics teams, Pockee Suite offers a range of tools that helps FMCG professionals to measure and optimize their trade promotional strategy and their product performance/store experience. Advanced technology methods and data analysis are the core of our services’ DNA.
WHAT WE DO
Bridging the gap between brands/retailers and shopper.
At Pockee Suite we daily collect aggregated data from different sources - Price and Promotions data from a wide range of retailers & Shopper data from our own user panel - helping FMCG companies and Retailers to understand their consumer, measure effectiveness and enable stratigic desicions.
1st Party User Panel
Make the difference - Start with the consumer. Leverage consumer data gained from over 90.000 FMCG consumers over Greece. We analyse consumer behaviour and monitor verified consumers profiles based on purshase history and habbits, ad-hoc surveys, purchase-based rating and demographic. With over 170.000 receipts uploaded monthly and 3.000 shopper surveys and reviews submitted daily, we create a single data source that helps FMCG brands and retailers richer shopper understanding.
Our direct integration with key retailers in Greece helps us seamlessly validate transactions across a retail network. This process is zeroing fraud and bad data, as purchase validation is confirmed from retailers’ sales database. Use our direct integration platform to run activations with monetary benefit to the consumer (e.g. cashback coupons, moneyback campaigns), or to build product-based campaigns such as product satisfaction surveys.
Direct integration with retailers
The biggest cross retailer dataset
We daily collect more than 70.000 data points in our data warehouses.These range from promotions data in all food and non-food product categories, to dynamic receipts data from over 100.000 monthly active users.
Our promotional data are collected from 18 key retailers and e-shops, via field visits, digitization of retailer leaflets & ads and online crawling. Receipt data from consumers are collected from 15 different retailers and over 2.500 stores, around Greece.
Find the "why behind the buy" and understand the true impact of your promotions. Promo Effectiveness by Pockee Suite, links promotional activity and shopper behavior and helps brands evaluate the impact of brand-funded promotions running in retail, beyond volume sales and market shares. Go deep on the purchase actions taken by consumers and the promotions that influence them, determine the source of business, the incrementality of your promo sale and the impact of media support of your promo.
Promotions Monitoring & Analysis/
Pockee Market Intelligence Service
Leverage promotional data that offers the most complete and detailed view of the promotional landscape. Price and promotional data are collected from 18 key retailers and e-shops, via field visits, digitization of retailer leaflets & ads and online crawling. Daily updates for over 50.000 SKU prices and 15.000 promos. With Pockee Market Intelligence service, brands and retailers go beyond raw data and easily reveal promotional strategy for own and compatitve brand at the product category of interest.
Product/Store Performance Feedback
Make data-driven desicions using near real-time consumer feedback. By using logic, time and action/purchase triggers Effectiveness Feedback by Pockee Suite collect feedback for product/store satisfaction and intent to repurchase/revisit. Consumers' soft data are being combined with Pockee Suite User Panel's Basket Analysis and help brands oprimize their product performance and retailers maximize their store experience.
Data & Technology excellence
Unique receipt scanning technology
Our receipt recognition method is based on advanced Optical Character Recognition (OCR) technology. Our system analyses each receipt and returns highly accurate results on products in customers’ basket, prices, retailers, stores, dates and totals.
Advanced BI and Data Analysis capabilities
We go beyond raw data display, to convert quantitative data into qualitative insights. Using the latest data analysis tools & techniques, we define metrics that capture promotional strategy, promotions effectiveness and basket analysis.
Our services' principles
The way we collect, analyze and present all available data reflets the quality of our services.
Access to data and insights through an easy to use online platform. Smart filtering, BI reports, excel files, graphs, notifications and integration systems are part of all core services.
From promotions and pricing monitoring to shoppers’ basket activity analysis, data collected are based on are 3 principles: quality, accuracy, variety.
We are here to discuss all your needs, evaluate them thoroughly and find out the best service or customized solution that guarantees success.
Technology is the key for every service we provide. Automated processes, BI technology, advanced integration systems, OCR technology.
What people say
Pockee Market Intelligence
"With Pockee Market Intelligence, we could quickly access competitors' promotions, track their promotional strategy and build effective promotional plans. The data provided are rich and accurate."
Account manager at
Pockee Market Intelligence
"Really useful service to explain competition and built effective promotional plans based on actual data and insights. All data are organized at one platform. Excellent support."
Customer Marketing at
FROM THE BLOG