POCKEE MARKET INTELLIGENCE
Effective promotions monitoring allows brands and retailers understand competitors' promotional strategies , interpret sales and market shares, and properly plan their promotional calendar.
The single point of truth for promotions analysis
Pockee Market Intelligence service can save significant time for sales people, marketing teams and managers.
Promotions are always available at Pockee Market Intelligence online platform, ready to unfold promotional strategy followed by brands, evaluate past performance and plan for future success.
How it works
Gain comprehensive visibility into the cross media promotional landscape. Total view of promotional ad creatives and valuable data collected from key retailers in Greece, directly accessible online. Excel download capabilities with static and dynamic information like specific leaflet page or TV spot video.
Brand & Category Insights
Go beyond raw data through our BI reports. Understand your share of voice (SOV) of events and promodays for all competitors, year over year percentage comparison, variations on metrics from retailer to retailer, highest and lower aggressive competitors, category’s depth of deal and many more.
Receive information for selected products from your category and key manufactures. From initial self price and UOM price to average selling price, we present different type of prices up to SKU level. Data is featured per month and retailer, while you can export extended information to excel files.
Why Pockee Market Intelligence
All promotions data in one platform
Pockee Market Intelligence offers a user friendly platform with historic data, smart filters and full access to multimedia. Promotional information and insights reports can be used by several business departments, providing a Single point of truth for decision making in your company.
Extra support on analysis & reporting
Your business analyst’s right hand. Pockee Market Intelligence offers the ability to built extra and customized reporting based on your needs.
Accuracy,volume and speed
We daily collect large volume of data across retailers, from different data sources. Through established QA process we make sure the quality of data is top notch, while the speed to file is second to none. Pockee Market Intelligence offers near real time updates for different type of promotions leaflets, TVCs, in store and e-shops.
Significant time savings for Sales and Analytics teams
From analytical raw promotions data for own brands and competitors, to advanced reports and insights, our partners have easy access to useful data, valuable to monitor their competitors’ strategy, draw conclusions and built effective promotional plans.
FOOD AND NON-FOOD CATEGORIES WE COVER
RETAILERS AND E-SHOPS WE COVER
Partner with us and leverage a wide range of extra services that can further facilitate your analysis of Promotional data and enable faster and more effective decision making.
Integration with your BI
Connect your BI reports with Pockee Market Intelligence data, and consolidate all your BI analysis and knowledge in one place. Combine Pockee promotional data with market shares or detailed sell out data and take the decision making to the next level.
Monitor real consumption habits through our receipt transcription technology. Identify main products’ categories or even brands consumers buy. Find the top affinity categories to your brand and which consumers are more likely to buy your brand. Analyze average basket value per customer group, monthly supermarket visits and number of retailers visited per month.
Promotional data meets real sell out data collected from consumers all over Greece. With Promo Effectiveness service brand can evaluate the performance of there promotional strategy plan compared to their competitors.
FMCG companies and retailers who trust Pockee Market Intelligence
More Pockee Suite solutions:
Learn more about our additional business solutions for CPG brands and retailers.
What people say
Pockee Market Intelligence
"With Pockee Market Intelligence, we could quickly access competitors' promotions, track their promotional strategy and build effective promotional plans. The data provided are rich and accurate."
Account manager at
Pockee Market Intelligence
"Really useful service to explain competition and built effective promotional plans based on actual data and insights. All data are organized at one platform. Excellent support."
Customer Marketing at